Social media is important to Public Relations because it provides a timely and cost efficient method of posting information about a company or a company’s brand. Social media is also important to Public Relations because it is instant. Public Relations is evolving as a field, and this includes social media. With technological advances and social media, a company’s message can be told faster than ever before, and be reached by more people than ever before.
Social media can effectively be used in Public Relations campaigns by using a variety of social media outlets to post themed messaged rallying around the idea of the campaign.
Social media can be used effectively in everyday Public Relations efforts by keeping their audience engaged and interested. Because social media is not contained to just Facebook or Twitter, it is likely that most people have some access to the internet (in the U.S.). And with this internet people have social media pages whether it be Facebook, Twitter, tumblr, etc., etc. Social media can reach large amounts of audience because if they’re public doesn’t like to Tweet, maybe pinning pictures on Pinterest is more their style, and the company can reach their audience by using the social media the individual likes to use.
I plan to continue using my Twitter account that I used for this class. I had one before and used the same one for this class. I enjoy tweeting; often times I think of something to tweet, but I either forget, don’t find it relevant anymore, or by the time I go to post it I think its stupid. Hopefully I’ll get better about tweeting in the moment.
This week I commented on:
1) Carson Kehoe’s post
And Maika’s blog
This week I commented Carson Kehoe’s wall.
I have not participated in any political form or type of movement online. I haven’t joined in a movement online because I do not want to share my political or personal views online. Also, there hasn’t been anything that I feel that strongly about that I knew there was a social media movement online going on.
The only thing that I can think of that I have participated online in that showed my personal opinion on a subject matter is when I found out CVS is no longer going to sell cigarettes. I joined in retweets on Twitter because I hate smoking. I can’t stand the way it smells, how you have to pay for a box of cigarettes, it is not good for your health, it takes time, most people who smoke don’t care about littering with the cigarette butt, and why would you pay for something that is literally going to lower your level of health, eventually killing you.
I think a personal connection to the subject, no matter what it is, is the motivation behind that causes someone to join or start a movement via social media. That personal connection could be the emotional pull or personal preference you also have with the subject. I think as I get older and more politically tuned in that I might participate in a social media forum. This is definitely something an organization can benefit from. Once a topic is discussed amongst users, the posts can spread like wildfire. This can be great publicity for the organization. It can also show that the users are behind a certain cause and it causes a community amongst the users, which in turn, makes the bond and fight for whatever movement even stronger. Now, with that being said, it is easy for things to go the other way. Just as with good publicity, there can be bad publicity.
This week I commented on Payton Fritch’s post
I agree that Shutterfly did not act quickly enough in this situation. I think you made a good point that Shutterfly should have offered them a discount. I would want one to if a company ticked me off, and that would be a good way to try and keep some of those people they did tick off.
Wow, I would be so shocked if I got an email saying I was fired. But, I also wouldn’t be expecting to get fired through email. I’m glad that Aviva was able to react quickly. Hopefully other companies use Aviva as an example on responding quickly. Shutterfly should have!”
and Carson Kehoe
” Hi Carson, I agree that the email and Twitter post should have been sent out at the same time. It makes me wonder why they weren’t. If I was that upset, I wouldn’t be looking at the company’s Twitter to see if they post an apology tweet. Even if I got an email from them I don’t know if I would open, but it does give it a slight advantage as to having a personal touch. Hopefully they won’t have another incident like this, but if they do they’ll send out the right thing at the right time. ”
Shutterfly made a social media oops. Shutterfly sent out an email congratulating new parents; however, not everyone had this experience. Shutterfly made a mistake by sending the wrong email to people who weren’t trying to bear kids. For those who had just recently bore a kid, it wasn’t a big deal to them specifically because it looked like Shutterfly was really on top of their game and knew that this miracle had happened. Shutterfly did not act quickly enough, in my standards, to their faux pas. They should have sent out email right after the wrong answer was sent, and it should have been noticed right after it was sent. Shutterfly was wrong for not looking at their email list before sending it out and they sent out email apology way to late. What Shutterfly did do right was send out apology, and respond to those upset on social media.
If I were in charge I would have prevented the problem from the beginning by seeing if this email even needed to be sent out. How is Shutterfly supposed to know if someone had a baby? If the email still needed to be sent out, I would set up a system with the list of names. Those people who had used Shutterfly for the purpose of sending out baby announcements would be added to a specific list, and those are the only people who would receive this email. I would have an employee be assigned the duty of being in charge of monitoring the list so something like this wouldn’t happen again.